What kind of platform should every merchant look for? Here are some of the non-negotiable features every multi channel selling platform must have!
One of the biggest decisions merchants and retailers face when it comes to multi channel selling platform
solutions is the type of platform they should choose.
In order to prevent negative feedback, overselling, as well as, account suspension, the merchants and retailers should look for a reliable and reputable selling platform that will help them increase their brand awareness and bring more potential customers.
Merchants and retailers know the importance of presenting channel-specific product data, but the problem is that many of them struggle with actually doing it.
If you want to manage products in various units of measure, for example, 2-pack, 4-pack, and others, the corresponding product data each selling requires (price, quantity, weight, image, item description, and etc.) retailers usually create duplicate SKUs. We all know what this means?
This makes inventory management almost impossible. In order to find out which SKIs are actually selling, how many are selling, how many to reorder, where they are selling, and etc. activity reports for each SKU must be generated. This huge problem can be solved with an SKU infrastructure that helps sellers avoid duplicate SKUs by controlling inventory availability, costs, and etc.
SaaS ecommerce platforms are one solution you could take into consideration. It is less costly when compared to in-house platforms since web hosting is not necessary and web developers aren’t required to build, control, and maintain it. The SaaS ecommerce platforms charge a certain fee and they usually come equipped with the newest features. The other solution, we already mentioned – in-house platform. There is a huge difference in functional capability and cost between these two solutions and it is up to you to decide which solution suits your business the most.
Once you will determine what features you want your multi channel selling platform to include and whether to go with an in-house solution or SaaS-based platform, the next step is finding and choosing a proper vendor. When looking for vendors, you should review average growth rates and customer success stories.
You should also make sure that the vendor can assign a professional implementation expert who will work closely with you and your team through the project and ensure the implementation delivers the necessary value on time and within the budget frame.
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